Dank Social Club Round 1 · Sep 17, 2026 · TresPies Design

Dank of America · Madison, Wisconsin

Dank Social Club.

A members' club for the shop, the gallery and the nights at 1222 Williamson St. Round one proposes the mark, the club app and a first merch line.

04 20

The seal is a working dial. Drag it to 4, let go, then back to 20. Or .

Dial at 00

The brief

A social club, first.

Tony's vision so far is the club. The reference is Slice Social Club in Sun Prairie: a shop, a mocktail bar, a wellness room and a monthly program under one $111-a-month membership, with ticketed nights members get into free. Here's what carries over to Dank.

Slice Social ClubDank Social ClubIn the app
One membership at $111 a month, perks bundledThree levels from the July plan: Direct Line (free texts), Collector ($180 a year, the default), Founding ($400 a year). The first 200 paid members get founding numbersChoose your membership · The Card
Ticketed nights, free with membershipThe nights in the July plan (trivia, live music, paint nights, DJs) plus a monthly live-blow glass night. Members free, guests $15Calendar · Event · Door Mode
Four named spacesThe shop and The Gallery Within, which hosted local art with Supercold on Sept 5 Confirm roomsThe Lobby
A boutique with a member discountNumbered glass drops by local artists and the merch line, with first pull by membership levelDrops · First Pull
Loyalty through the membership itselfA stamp for every visit, night and referral, on a card in the appStamps
Host an event, rent the studioPrivate nights in The Gallery Within Ask TonyRound two

The mark

DOA's leaf, cut like glass, set in a dial.

The leaf is the one DOA already owns, measured from the logo file and redrawn: a hexagon hub, six leaflets notched onto its corners, one on top. Each leaflet splits into two facets that catch light, a nod to the glass. Around it sit a 0–99 dial, a fine-line rosette and engraved rim lettering. The dial is the club's door: turn it to 4, then 20, and the leaf opens.

Dank of America seal in gold foil with a lit green leaf
The sealDank of America. Signage, packaging, the site's hero, the big back prints.
Dank Social Club seal with the leaf graded like an aurora
The club sealDank Social Club, No. 1222. The member card, the app, the club's own merch.
The dial: leaf inside a numbered combination ring
The dialNo lettering. App icon, loaders, pins, grinder lids, anything round and small.
The faceted leaf on its own
The leafFavicon, nav, embroidery, stickers. Flat in one color when it has to be.
Engraved wordmark: DANK of AMERICA
Engraved wordmarkHeadlines, certificates of authenticity, the Founding card.
Everyday wordmark: dankofamerica with the leaf as the dot of the i
Everyday wordmarkToday's lowercase logo, redrawn cleanly. Nothing already printed goes stale.

Loading. While a page waits, the dial turns through a combination.

Dank Social Club

Navigation. The small leaf catches light as the pointer moves. A tap blooms it.

Confirmation. When an RSVP or a drop reservation goes through, the leaf opens.

One-color seal stamped on kraft paper

One color. Every mark has a flat cut for stamps, screen print, laser and foil.

App iconBrowser tab icon

Home screen and tab. The dial for the app icon, the leaf for the browser.

Color, sampled from DOA's own files

  • LeafA7CA56DOA's logo file
  • Night0B0D0Bthe ground
  • FoilD8B45Aengraving
  • NoteF4F0E6cream ink
  • JarEBDF2FDOA's jar label
  • Backdrop7172A2DOA's product photos

Type

Fraunces · display and engravingStay Dank.
Inter · interfaceMembers get in free. Guests $15.
Recursive Mono · anything issuedNo. 0412 · DROP 01 · 7:00 PM

One drawing, every output

doa-geometry.jsThe leaf, dial, rosette and outlined lettering, drawn once
<doa-mark>The live mark on the site and in the app
35 SVG · 23 PNGPrint-ready files for vendors

The club app

Ten screens, one membership.

From joining to getting through the door. The working sample is live at dank.trespies.dev. Dates, stamps and member numbers are samples, marked where they could read as real. Prices are the July plan's proposals.

  • The seal is the front doorTurn the dial to join. The leaf opens again on every RSVP.
  • First pull, drawn as a ladderFounding, then Collector, then everyone, with times instead of fine print.
  • A card that catches lightFoil and facets follow the phone's tilt; the QR gets you in.
  • A stamp for every nightCheck-ins, nights and referrals stamp your card; stamps turn into guest passes and merch credit.
  • Door Mode for staffEvery check-in counts the room and adds guests to the Direct Line.

Est. 2018 · 1222 Williamson

Turn the dial, or give it a tap

Dank Social Club

The members’ club at Dank of America

21+. Madison, WI.

01 · Join the club The seal is a working dial: turn it, or tap to run 4 → 20.

Step 1 of 3 · Verify

Quick check at the door.

The club is 21+. Two details and you’re nearly in.

You must be 21 or older to join.

Msg frequency varies. Not required to join.

Bring a photo ID. We check it at the door on your first visit.

02 · Verify 21+ gate and SMS opt-in at signup: the owned list starts here.

Choose your membership

Proposed pricing
Membership tier

Texts and emails for drops and events.

  • Free entry to ticketed events
  • First pull on numbered glass drops
  • Member merch
  • Everything in Collector
  • Opens first on every drop
  • A Founding-only signature item each season

Billed once a year, at signup.

03 · Choose your membership Collector comes pre-selected; the first 200 paid members get founding numbers.

Dank Social Club

Evening.

Dank of America at 1222 Williamson St under a green aurora

Tonight at 1222 Williamson

Live music

8–10 PMMembers free

Drop 01 · First pull opens in

sample

02days 14hrs 00min 00sec

Your Collector window · numbered glass edition

Doodle pop-art painting of an abstract face in magenta, blue, red and gold

At The Gallery Within

On the walls now

Local art, up close. Open to all.

04 · The Lobby Tonight, the next drop, and your card, all in one scroll.

1222 Williamson

Calendar

October 2026

sample lineup

  1. Thu1

    Trivia Night

    7 PM

    Free · open to all

  2. Fri2

    Live music

    8 PM

    Members freeGuests $15

  3. Thu8

    Live-blow night · Drop 01 premiere

    7–10 PMFilmed

    Members freeGuests $15

  4. Sat10

    Opening at The Gallery Within

    6 PM

    Free · open to all

  5. Thu15

    Paint night

    7 PM

    Members freeGuests $15

05 · Calendar Members see what’s free for them first.
Pink and clear art-glass piece with dark green curled accents

Glass night · Sample event

Live-blow night · Drop 01 premiere

  • Thu, Oct 87–10 PM
  • 1222 Williamson StMadison, WI

What happens

  • A local artist blows glass live.
  • The night is filmed for Live from the Lounge.
  • Drop 01 opens to Founding members at the premiere.
06 · Event detail RSVP and a guest pass in one step; every night gets filmed.

First pull, always.

Drops

12 artists · 12 drops
Pink and clear art-glass piece, shown as a sample

Drop 01 / 12

Numbered edition

Artist revealed at the premiere

Premiere · Thu, Oct 8

Who pulls first

Now: before the premiere

  1. Founding Opens first Thu 8 PM
  2. Collector You Opens in 2d 14h 00m (sample) Fri 8 PM
  3. Public Whatever’s left Sat noon
07 · Drops · First pull Tiered early access, drawn as a ladder instead of fine print.

Your membership

The Card

Dank Social Club

Collector

Member since 2026

No. 0412sample

Show this at the door

Staff scan it in Door Mode. One tap, you’re in.

08 · The Card Foil and facets follow your phone’s tilt.

Every night out counts

Stamps

  1. Stamp 1
  2. Stamp 2
  3. Stamp 3
  4. Stamp 4
  5. Stamp 5
  6. Stamp 6
  7. Slot 7, next
  8. Slot 8
  9. Slot 9
  10. Slot 10, guest pass

6 of 10next: a guest passsample

Recent stampssample

  1. Thu, Oct 8Drop 01 premiere2 stamps
  2. Fri, Oct 2Brought a friend3 stamps
  3. Thu, Oct 1Trivia Night1 stamp

Redeemsample

09 · Stamps Every night out stamps your card.

Door Mode

✓ Checked in

CollectorNo. 0412sample

Free entry tonight. No guest pass on this visit.

64Checked in

41Members

23Guests

sample

They get one text to confirm. Nothing else sends until they reply YES.

10 · Door Mode Every door check-in grows the owned list and counts the room.

Merch

The first line, printable as drawn.

Every piece comes from the same art files as the mark, and each one names how it gets made, so what's on screen is what a vendor can quote. Merch drops ride the glass drops; one piece a season stays Founding-only.

  1. Black heavyweight tee, front and back: a small cream club seal on the left chest, and a gold DANK SOCIAL CLUB wordmark over the large club seal across the back.

    DOA-01

    Club Tee

    The everyday club uniform: a quiet seal up front, the full engraving across the back.

    1-color screen print each side: cream (front), gold (back) · black heavyweight 6.5 oz tee

  2. Deep forest green hoodie seen from the back, STAY DANK arched in cream over the dial ring, with a close-up of the green and gold embroidered leaf from the chest.

    DOA-02

    “Stay Dank” Hoodie

    DOA’s own email sign-off, worn on the back for club nights and cold Madison walks.

    Back: 1-color screen print, cream · chest: embroidery, leaf green + gold · deep forest heavyweight fleece hoodie

  3. Black unstructured dad cap at three-quarter view with a flat leaf-green embroidered leaf on the front panels and No. 1222 embroidered on the side.

    DOA-03

    Dad Cap

    The leaf up front, No. 1222 on the side for anyone who knows the address.

    Flat embroidery, 1 thread: leaf green · black unstructured 6-panel cotton twill cap

  4. Black brushed-metal card standing on a glossy surface: a laser-etched club seal on the left, FOUNDING MEMBER and No. 001 / 200 in gold on the right.

    DOA-04

    Founding Member Card

    Numbered metal for the Founding 200, the first 200 paid members, whichever level they join at.

    Laser etch (one tone) + selective gold plating · black PVD stainless card, 85.6 × 54 mm

    Sample edition number: “No. 001 / 200” shows the format, not a member count.

  5. Four-piece black anodized aluminum grinder from above at three-quarter view, the dial with ticks, numerals and leaf laser-etched on the lid above a knurled edge.

    DOA-05

    Dial Grinder

    The dial mark etched onto a headshop staple, so the brand lives on the counter at home.

    Laser etch through anodizing, one tone · 63 mm 4-piece aluminum grinder, black, knurled lid

  6. Padded black ballistic nylon zip case with a round woven patch of the gold dial on the lid, two zipper pulls and a carry handle on one end.

    DOA-06

    Glass Case

    Built for the numbered glass drops: a padded case that carries a new piece home safely.

    Woven patch, black + gold thread · black ballistic nylon zip case, 12 × 7 × 4 in, die-cut foam interior

  7. Four refillable lighters in a row on a glossy dark surface, wrapped in leaf green with a black leaf, gold with the dial, yellow with the black seal, and periwinkle with the vertical lowercase wordmark.

    DOA-07

    Lighter Set

    Impulse merch for events and the register: four colorways, four pieces of the identity.

    Full-wrap shrink sleeves, digital print, flat colors · Clipper-style refillable lighters, set of 4

  8. Medium metal rolling tray printed edge to edge with DOA’s black and white doodle pattern, a small label in one corner with the dial and ARTIST SERIES · 01.

    DOA-08

    Artist Series Tray

    DOA’s own doodle art, full bleed. Later numbers in the series could feature the drop artists.

    1-color print, black on white-coated tin · medium metal rolling tray, 27.5 × 17.5 cm

    “01” numbers the series; the pattern is DOA’s existing doodle art, redrawn as vector.

  9. Holographic kiss-cut sticker sheet: the Dank of America seal, a flat leaf with its corner peeling, a 4 → 20 dial, the lowercase wordmark, a MEMBER badge, STAY DANK and THE GALLERY WITHIN.

    DOA-09

    Sticker Sheet

    The smallest way into the look: seven stickers, holo seal included, for events and the register.

    Digital print on holographic vinyl, white underbase except the seal · kiss-cut sheet, 5.5 × 8.5 in

  10. Round gold hard-enamel pin with a black enamel dial ring and gold numerals around a leaf-green enamel leaf, plus an edge diagram showing the spinning ring between base and cap.

    DOA-10

    Spinning Dial Pin

    The dial ring really spins, so anyone wearing it can set it to 4 → 20.

    Hard enamel, gold plating, black + leaf green · 44 mm three-piece spinner, two posts with clutches

  11. Cream gallery certificate with fine black rules, the gold foil seal, CERTIFICATE of AUTHENTICITY, Drop 01, and blank lines for artist, title, edition, signature and date.

    DOA-11

    Certificate of Authenticity

    Goes home with each numbered glass drop, signed by its artist, so the piece keeps its story.

    1-color letterpress or offset, black + gold foil seal · 8.5 × 11 in cream cotton cover stock

    “Drop 01” is a format example; edition, artist and date stay blank until signing.

  12. Natural canvas tote lying flat with its straps, printed in black with the lowercase dankofamerica wordmark and THE GALLERY WITHIN.

    DOA-12

    The Gallery Within Tote

    The Gallery Within’s own bag, with the everyday lowercase wordmark DOA already uses.

    1-color screen print, black on natural · 12 oz cotton canvas tote, 15 × 16 in

Photo renders

Made with an image model, using the exact art files as reference, to show the pieces in real light. Proofs for production come from the vector art above.

Black tee, back print of the Dank Social Club seal in cream
Club tee, cream back print
Black metal Founding member card with gold foil seal
Founding card, gold foil on black metal
Forest green hoodie with the faceted leaf embroidered in green and gold
Hoodie, embroidered leaf with a gold hub
Black grinder with the dial laser engraved on the lid
Grinder, dial engraved on the lid
Washed black dad cap with the leaf embroidered in green
Dad cap, flat leaf embroidery
The Williamson St storefront at night with a round gold seal blade sign above the door
Blade sign at 1222 Williamson St

For Tony

What round two needs from you.

Answers to these turn the concept into a build plan and a first merch order.

Sources