Companion to the plan  ·  Dank of America × TresPies  ·  July 2026

The Exhibits

The plan says what we’d build. These exhibits show the machinery — drawn to the same facts, ready to be measured against. If we can’t draw it, we can’t build it.

Exhibit A  ·  the migration

Rented today, owned after

Every box on the left is a landlord. Every box on the right is an asset. The four numbered moves are the four phases of the build — phase one is the list, because the list is the retargeting.

TODAY — RENTED AFTER — OWNED Wix — the site doausa.com renders on their platform THEIR TERMS · THEIR TEMPLATE · THEIR CEILING Square — the store orders and customers live in their system THEIR CUSTOMER DATA · THEIR FEES Fivestars — the list the loyalty base, inside their walls THEIR LIST UNTIL EXPORTED Instagram — the audience the crowd, on a platform that bans the category BANNABLE WITHOUT APPEAL · NO ADS SOLD Cloudflare Pages — the site already built and live; moves to their domain THEIR ACCOUNT · PORTABLE ANYWHERE Workers + Stripe — the store their Stripe account; their orders, their customers THEIR REVENUE RAILS D1 — the list contact, consent, source, tags — one database EXPORTABLE ON DEMAND · THEIRS OUTRIGHT Owned channels SMS (Twilio) · email (Resend) · members’ Discord NO PLATFORM CAN REVOKE IT Back of house — one admin products, drops, members, sends — Access-gated P2 P3 P1 P1 P4 P1 FIRST — THE LIST IS THE RETARGETING

Phases: P1 the owned-audience apparatus · P2 the site · P3 the store · P4 back of house + operate. The site on the right is not hypothetical — it is the one you are reading, ready to move to their domain with zero code changes.

Exhibit B  ·  the apparatus

The retargeting no platform can revoke

This is the email-and-text machine behind “Join the Direct Line” — every arrow is a real component with a named technology. The loop closes: every send drives a visit; every visit grows the list.

/join flow email + text opt-in Worker API validate + record consent D1 — the list CONTACT · CONSENT · SOURCE · TAGS Segments collectors · event-goers lapsed · new Email — Resend THEIR SENDING DOMAIN SMS — Twilio 10DLC REGISTERED The sends that move money DROP ALERT · 48-HOUR WELCOME · WIN-BACK · EVENT AFTERMOVIE Store & events DOOR QR · CHECKOUT ASK NEW SIGNUPS

Status: the /join capture flow is live today (demo mode). One marked line of code turns it into this diagram — that is Phase 1 of the build, and the first thing the engagement ships.

Exhibit C  ·  the countdown

Nineteen weeks, three lanes, one deadline

The build lane, the campaign lane, and the number that judges both. Everything lands before the red line — because after November 12 there is no shelf to sell from, only the rails we built.

JUL AUG SEP OCT NOV NOV 12 THE BUILD THE CAMPAIGN THE NUMBER P1 apparatus P2 site P3 store P4 back of house OPERATE + HARDEN Ch.0 — launch the line 01 DROP 02 DROP 03 DROP THE FLIP BAN-PROOF SHARE — MEASURED WEEKLY (DIRECTION SHOWN, NOT SCALE)

Read it honestly: the number lane shows direction, not magnitude — the real curve gets drawn from Square and Fivestars data in the audit’s first two weeks, and re-drawn every week after. The deadline does not move; the plan is built so nothing needs to land after it.

Exhibit D  ·  the scoreboard

The six numbers Tony sees every Monday

Operating means measuring. This is the weekly scoreboard the operator cadence runs on — six numbers, one page, no vanity metrics. Every number traces to a system in Exhibit B.

Sample layout with sample values — populated from real Square, Fivestars, and list data from week one of the engagement.
Reachable contacts
1,240
+118 this week
Collector members
86
+9 this week
Ban-proof share
22%
+3 pts this month
Repeat-purchase rate
31%
+2 pts since welcome text
Event → club conversion
44%
door QR live at 2 of 2 events
Content shipped
3 / 3
weekly formats on cadence

The discipline: if a number stalls two weeks running, the following week’s work changes. That is what “operated” means — the scoreboard drives the calendar, not the other way around.

Exhibit E  ·  the revenue build

Five rails, month by month

The plan’s illustrative Q3–Q4 roll-up, drawn to its own cells. Bars show each month at the low end; the whisker shows the high end. July and November spike on purpose — the launch and the Flip.

Illustrative — drawn from the plan’s labeled assumptions; re-drawn from real Square and Fivestars data in the audit’s first two weeks.
$10K $20K $30K MEMBERSHIP CASH GLASS (DOA SHARE) EVENTS MERCH MARGIN THE FLIP JULAUGSEP OCTNOVDEC Year-end: $83,000–$93,000 headline  ·  $81,000–$89,000 with the Flip at its no-demand floor

Foots to the plan: membership $61,175 cash · glass $10,000–$17,500 · events $6,340–$9,340 · merch $5,450. The stacks sum to $82,965–$93,465 before the plan’s nearest-thousand rounding — the chart and the document agree to the dollar.

Exhibit F  ·  the membership math

280 members, $61,175 collected up front

Bars are cumulative members; the line is cumulative cash — front-loaded, because every fee is an annual fee paid in full at signup. The two spikes are engineered: the capped Founding 200 launch in July, the Flip in November.

Illustrative — blended fee ≈ $218 (Collector $180 default; roughly one in six take Founding $400). Gross cash: refund and chargeback exposure gets sized against real dispute history in the audit.
$20K $40K $60K 60100135 170250280 $12,600$21,200$28,725 $36,425$54,425$61,175 FOUNDING 200 LAUNCH THE FLIP JULAUGSEP OCTNOVDEC

Why it matters: this rail books its cash regardless of what happens to any shelf, and exits December renewing in twelve months. It is the plan’s lowest-execution-risk line — which is exactly why the Q4 survival trigger deliberately excludes it and watches the other three rails instead.

Exhibit G  ·  the worst case, priced

The headline and its floor, on one axis

Most plans show one number. This one prices its own worst case: if the Flip — the single highest-variance line — collapses to its no-demand floor, the year-end total moves by about $2,000.

Illustrative — the plan’s headline case runs the Flip at $4,000–$7,000; the floor case runs it at $2,000–$3,000 with zero press and only Collectors filling the room.
$80K $82K $84K $86K $88K $90K $92K $94K HEADLINE — Flip at $4,000–$7,000 $83K $93K FLOOR — Flip at $2,000–$3,000 $81K $89K ILLUSTRATIVE YEAR-END, FIVE RAILS, JUL–DEC 2026

Why show the floor at all: because a plan that prices its own worst case is a plan you can hold accountable. The survival trigger in the plan goes further — if glass, events, and merch together fall below roughly $10,900 by year-end, the plan itself says to downsize deliberately rather than continue on assumption.

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